A Study On The Behavioral Intention And Behavior Of Using E-Money In Vietnam

Purpose – The study was conducted to determine the factors affecting behavioral intention and behavior of using electronic money (E-money) in Vietnam. Research methodology methods Cronbach's Alpha test, Exploratory Factor Analysis, Confirmatory Structural Equation Modeling analysis were used this study. Findings have a positive effect on Behavioral Intention, such as: Social Influence, Consumer Knowledge, Effort Expectancy, Hedonic Motivation. Performance Expectancy has negative impact Intention. Intention Facilitating Conditions Use Behavior. Security Privacy, Habit limitations Some may not been presented research model. In future, should expand UTAUT2 model by adding necessary increase predictive ability intentions E-money. Practical implications This helps managers develop their skills expertise, results prove diagnostically useful payment services regarding determining importance E-money Originality/Value Knowledge are two new compared